An online auction success story, Tahiti Perles

Client name: Tahiti Perles A Robert Wan Company

Website: https://tahitiperles.robertwan.com/

Background:

Robert Wan's Tahiti Perles is a company that specializes in auctioning pearls online to the B2B market: independent jewellers across the globe. In addition to building their website, we created a lead generation funnel campaign and increased their brand awareness through digital advertising.

Objective:

Our team at DMC helped Tahiti Perles with their buyer journey:

Awareness stage > Consideration stage > Decision stage

Implementation:

As a result, we developed the following steps:

• Plan the CRM strategy over an 8-week period up to the live auction

• Determine which primary market/country to enter

• Develop a suite of marketing messages in three languages

• Map the user journey based on geolocation EU and Non-EU to ensure compliance with GDPR

• Automate campaigns with clear rules based on user behaviour

Results:

• From the first online auction in 2020 to 2021, revenue has increased per auction by an average of 21%

• They've entered into new markets and are expanding in existing ones

• A growing number of loyal and regular buyers

• Stronger social presence notably on Facebook

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