Client name: Tahiti Perles A Robert Wan Company
Website: https://tahitiperles.robertwan.com/
Background:
Robert Wan's Tahiti Perles is a company that specializes in auctioning pearls online to the B2B market: independent jewellers across the globe. In addition to building their website, we created a lead generation funnel campaign and increased their brand awareness through digital advertising.
Objective:
Our team at DMC helped Tahiti Perles with their buyer journey:
Awareness stage > Consideration stage > Decision stage
Implementation:
As a result, we developed the following steps:
Plan the CRM strategy over an 8-week period up to the live auction
Determine which primary market/country to enter
Develop a suite of marketing messages in three languages
Map the user journey based on geolocation EU and Non-EU to ensure compliance with GDPR
Automate campaigns with clear rules based on user behaviour
Results:
From the first online auction in 2020 to 2021, revenue has increased per auction by an average of 21%
They've entered into new markets and are expanding in existing ones
A growing number of loyal and regular buyers
Stronger social presence notably on Facebook
Hashtags: #onlineauction #blacktahitianpearls #leadgeneration #buyersjourney #digitaladvertising #digitalmarketing #crmplan #crmstrategy #independentjeweller #luxuryjewellery #luxurypearls
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